Back to Articles

Sara Gerbereux's Articles
Analyzing the Action Movie Trailer

Analyzing the Action Movie Trailer

Though the use of tropes isn’t inherently bad, they can be detrimental to the plot when they’re not thoughtfully incorporated. Particularly in the action and horror genres, we see a variety of once-enticing tropes and editing techniques that have since been characterized as cliché. Don’t worry, we’ve gathered fresh insight to assist you in editing an action sequence that brings the heat, without burning out.

read more
5 Ways Editors Get Clients

5 Ways Editors Get Clients

When someone talks about being a trailer editor, do you picture them working in a dark room in front of their computer? Well, you wouldn’t be alone.

Many people don’t realize that the trailer industry is very customer-focused and that editors need to develop strong, trusting relationships with the marketing teams they work with. So, how does a trailer editor build a positive relationship with their clients? With the help of Brett Winn, creative director and founding partner of The Refinery, let’s examine the essential qualities that are required for an editor to do just that.

read more
Make the Demo Reel Hollywood is Looking For

Make the Demo Reel Hollywood is Looking For

Squeezing your precious editing projects into a demo reel may be daunting, but there are a handful of ways you can effectively showcase your skills and favorite projects without selling yourself short. In fact, your demo reel could be exactly what lands you your next project, and we have expert editors to share their advice on how to make your demo reel truly stand out from the rest.

read more
A Day in the Life of a Movie Trailer Editor

A Day in the Life of a Movie Trailer Editor

Nearly everyone with some form of a display device has watched the trailer for an upcoming movie they were anticipating the release of, but how many of us can say that we’ve taken a peek into the unseen life of a trailer editor? Well, you’re about to be one of those who have, as we learn directly from an industry professional and uncover the less-known paths and lifestyles of movie trailer editors.

read more
How to Choose Perfect Movie Trailer Music

How to Choose Perfect Movie Trailer Music

When we think of a movie trailer, we think of swift cuts, enticing scenes, and an occasional dip into silence or an explosive ensemble of cinematic sound effects, all in a two to three-minute video. So how do the world’s best creative agencies and trailer composers use music to amp up an audience in the same amount of time it takes to cook instant ramen?

read more